The Social Dilemma: From A Digital Marketer’s Perspective

the social dilemma

“There are only two industries that call their customers ‘users’: illegal drugs and software.”

This was a quote that stuck in my mind from watching the documentary ‘The Social Dilemma’.

As a digital marketer, I’ve been using the word ‘user’ to describe a person that visits a website for a while (specifically since Google Analytics changed its description from ‘visitor’ to ‘user’), but I never really thought of how the word was used in other contexts.

I’ve known for a while that some of the platforms I use for my job cause issues so I’ve actually deleted my own YouTube, Instagram and Facebook accounts. I only use these for work.

It was interesting finding out how the Facebook Like button was developed to spread love and positivity. However, since then it has become the second most toxic feature on social media by the Royal Society of Public Health.

It is scary seeing all of the problems that arise from the tools I use for my work and I would love to see improvements to these platforms.

I would highly recommend people that work in marketing, digital marketing, SEO and PR watch the documentary.

Although the film did call attention to the damaging parts of these platforms, the documentary also had its weaknesses.

One issue with the documentary is it highlights the issues but then doesn’t provide any solutions. These social media platforms have been built this way and it would take a lot of work to make these platforms different.

The other issue is the documentary highlights some of the issues that arise from the platforms but misses a few others (such as online bullying).

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Emma Bramley is a Worksop based Digital Marketer specialising in SEO and PPC. She is a canoe slalomist, canicross runner, swimmer and bibliophile.

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